Owned by a company. Act on behalf of another company. We have also implemented the ability for Facebook`s agencies and marketing partners (FMPs) to specify which companies they are recruiting on behalf of (OBO). If this implementation is in place, ad accounts held by the Agency or the FMP will receive the same level of access to the personalized audience functions available to the advertiser. Establishing such a relationship between an ad account and a business manager means that this ad account only acts OBO, only a particular advertiser, and you will not be able to serve other advertisers from the same ad account. To sign contracts for the original company, a user must switch to an advertising account that does not act on behalf of. We recently launched a feature for developers to begin integration with the OBO (in-behalf-of) relationship for ad accounts. The advantage of doing so unlocks functionality for ad account owners, including custom audience sizes and the use of public overlap tools.
Copy the access_token corresponding to the page associated with the customer`s business account and register it securely. You use it for access to APIs that require access to the page in the name of the trade account, p.B. Order management and financial reporting. Note business_id/received_inprogress_onbehalf_requests Note: You will also receive custom_audience_tos: 1 for an ad account with an account in the name of a relationship. However, these conditions are signed for the company for which the advertising account acts on behalf of the company. You cannot sell or transfer your custom target groups or allow third parties to sell or transmit custom target groups. If you have an independent agreement with a partner on licensing marketing information, you can use the tools for custom target groups and sharing functionality to create and provide customized target groups for advertising based on that information, subject to the requirements of these Terms and Conditions and applicable laws. Personalized audiences help advertisers reach audiences that are more related to their business. When companies upload a list to Facebook, the information sometimes comes from one of their partners, and we want to make it clearer to people.
That`s why we insert the following updates: Recovery of the system user`s access locator under the Customer`s Business Manager. This allows you to install the application in the customer`s business manager and create a user of the system.